Meanwhile, in
the first quarter of 1832,
Hoggʼs
London visit
was pleasurable and flattering, as the
Ettrick Shepherd was widely feted as a literary celebrity—especially,
though not exclusively, among Scottish residents.
Hogg was known for his poetry and fiction, but he was perhaps most famous for his association with a character, the “
Shepherd”,
in the
Noctes Ambrosianae series in the
Edinburgh periodical,
Blackwoodʼs Magazine. In his first visit to the metropolis,
Hogg was ready to take control over his own public persona.
He had already unsettled the complacency of
Blackwoodʼs by pursuing
the offer by the
London publisher, Cochrane,
to take on the edition of the
Altrive Tales. Now he sent contributions to a new
London periodical,
Fraserʼs Magazine,
which had set out in
1830 to rival specifically
Blackwoodʼs Magazine.
The connection with
Fraserʼs was especially gratifying for
Hogg
in that the metropolitan periodical did not balk at his irreverence and bawdiness—always
an impediment in Calvinist
North Britain to granting
Hogg his due respect as a sophisticated writer
(
Hughes, James Hogg, 233–34).
The Proposed Gift Book Edition of Hoggʼs The Queenʼs Wake and John Jamesʼs Subscription
During
Hoggʼs visit to
London,
the circle of Scottish literati who were established in the city had already grown alarmed over the probable state of
Cochraneʼs solvency, so
Hoggʼs friends attempted to raise funds for the writer.
Hogg refused charity, but he consented to a scheme for publication by subscription of a new deluxe edition of
The Queenʼs Wake (
1813–19), the poem that had first established his reputation.
To this effort,
John James Ruskin subscribed generously
with a donation of £20, asking
Hogg in a letter of
8 February 1832 for the honor of being the first subscriber
(
Hughes, James Hogg, 251–52, 266;
Hughes, ed., The Collected Letters: Volume 3, 1832–1835, 32 n.).
Surely the symbolism was not lost on
John James that he dated his donation on his sonʼs
thirteenth birthday.
Likely he not only saw himself as making an investment in modern Caledonian poetry on
Johnʼs behalf;
he probably fondly hoped he was investing in
Johnʼs own future as a poet. Moreover, the projected form of the book, a
deluxe edition of an established modern classic, reflected the success of another illustrated edition of modern poetry,
which
Ruskin is believed to have received on that same
thirteenth birthday—the
1830 edition of
Italy by
Samuel Rogersʼs (1763–1855),
which was illustrated by
J. M. W. Turner,
Thomas Stothard, and others.
With his assertively generous donation,
John James was taking as direct a part as he could in a distinctly contemporary mode of book production aimed at politely learned middle‐class consumers like himself.
Ultimately, the hapless venture of the deluxe
Queenʼs Wake gift book proved a stark contrast with the best‐seller status of
Rogersʼs illustrated
Italy and
his
1834 collected
Poems, also illustrated by
Turner. The setback of
Hoggʼs fortunes did not dampen
John Jamesʼs ambitions, however,
for he bided his time to follow up on his claim on
Hoggʼs gratitude. (For a definition of the Victorian
gift book see
Annuals and Other Illustrated Books: Gift Books; and for the question of when
Ruskin was presented with a copy of
Italy, see
Samuel Rogers (1763–1855): Ruskinʼs Introduction to Rogers.)
Meantime,
Hogg replied to
John James that he felt “queer” accepting such a generous donation but admitted to his pressing financial need.
The gift emboldened
Hogg to write to
John Gibson Lockhart (
1794–1854), the influential editor and the son‐in‐law of
Walter Scott,
nudging him with ideas for the gift book. (The impetus for the deluxe
Queenʼs Wake was formally led by the prestigious
publishing firm headed by another Scot,
John Murray,
for whom
Lockhart worked as the editor of the
Quarterly Review.)
Cannily,
Hogg insinuated terms for the book, which, he wrote, “should be a work something like
The Keepsake
with fewer ornaments yet so as to make it a drawing‐room book”
(
Hughes, ed., The Collected Letters: Volume 3, 1832–1835, 32, 33).
Hoggʼs description shows that he wanted to take advantage of the fashion
for
literary annuals,
but by specifying “fewer ornaments” he perhaps meant that the publication would appear less feminine,
as annuals were perceived to be intended for the ladyʼs boudoir, rather than for the “drawing‐room”.
Hoggʼs citing the
Keepsake as an example may refer to its distinctively feminine ornament
of a silk cover for the boards, which set a fashion for other annualsʼ covers; he may also have been strategically hinting at the
Keepsakeʼs reputation as the costliest and most elegant of the many annuals crowding the market,
and as the most lucrative for authors, having paid
Walter Scott £500 for only two slight contributions
(see
Hunnisett, Steel‐Engraved Book Illustration in England,
142–43;
Harris,
“Feminizing the Textual Body”, 604, 575–76; and
Annuals and Other Illustrated Books: The Gift Book).
As a potential illustrator for the deluxe edition,
Hogg dropped the name of the popular artist,
John Martin (
1789–1854),
whom
Hogg met personally during his
London visit, having encountered and admired the artistʼs work in the annuals and in the mezzotints that disseminated
Martinʼs apocalyptic
fantasies.
Hogg may have admired the plate that
Martin was commissioned to design and engrave
to illustrate a poem by his friend and editor,
Thomas Pringle,
for the
1829 Friendshipʼs Offering, a volume to which Hogg himself contributed.
Hogg also mentioned to Lockhart “some others who would do [an illustration] for me
con amore”
(
Hughes, ed., The Collected Letters: Volume 3, 1832–1835, 33, 7; and see
Friendshipʼs Offering: Illustration in the Smith, Elder Annual).
Hogg appreciated the visual arts, and througout his
London visit,
he sought opportunities to view exhibitions and converse with artists
(
Hughes, “Hogg, Art, and the Annuals”, xliv).
Additional subscription funds were collected and eventually sent to
Hogg, while
Martin
did create and exhibit a watercolor drawing based on the tale of
Kilmeny,
which forms part of the bardsʼ competition in
The Queenʼs Wake; however,
the planned book ultimately went the way of
Hoggʼs other disappointments resulting from his
London venture,
and the deluxe edition was never published
(
OʼHalloran, “Illustrations to The Queenʼs Wake”, c–civ).
Meanwhile, months later in
1832,
John James Ruskin would add his name to another list for publication by subscription—this time
for the
Facsimiles of Sketches in Flanders and Germany (
1833)
by
Samuel Prout (1783–1852)
(
Lockett, Samuel Prout, 74).
This publication did come to fruition, and
John James was doubtless flattered to be listed among subscribers who included members of the aristocracy,
well‐known artists, and other successful professional men. Earlier in the year, he must have been equally proud to lead the way
among prosperous Scottish
London merchants in supporting
Hoggʼs book, an elegant expression of modern Caledonian poetry.
Nonetheless, while
Proutʼs book proved auspicious in helping
Ruskin to envision his own place in the British print production of art and poetry in the
1830s
(see
Account of a Tour on the Continent),
the example of
Hoggʼs ill‐fated
Queenʼs Wake subscription edition must have worked in part as a cautionary tale.
The fading away of the deluxe
Queenʼs Wake,
along with the compromised plans for the
Altrive Tales edition, posed an inverse complement to
Thomas Macaulayʼs
encomium to the
1830 illustrated
Italy, which, were it “dug up in some
Pompeii or
Herculaneum
two thousand years hence”,
Macaulay enthused, “would give to posterity a higher idea of the state of the arts amongst us
than anything else which lay in an equally small compass”
(quoted in
Rogers, The Italian Journal of Samuel Rogers, 111).