In these earlier years, the significance of the
Rogers connection revolved around the poem,
Italy, particularly
the
1830 illustrated edition.
Rogers developed his poem over the course of several years.
Basing its substance on his Continental tour of
1814–15, he started composition in
1818.
In
1821–22, he published
Italy, a Poem: Part the First with the publisher Longman, keeping the authorship anonymous
(although the secret was exposed, to anyone who cared to investigate, by previous piecemeal appearance of portions of the work under
Rogersʼs name,
such as the lines on
Paestum, released in
1819 and
1822).
In
1823,
Rogers released the poem under his name in a new edition published by John Murray,
which expanded and revised the contents of the Longman
Part the First.
Additionally, the first part went into a third edition,
1823; and a fourth edition, with revisions, additions, and two woodcuts by
Stothard,
1824.
These constant revisions and reissues can be explained as the consequence of
Rogersʼs perfectionism, which he was able to gratify by means of his enormous wealth,
and not necessarily as his response to the indifferent reception of the poem, as has sometimes been alleged. While
Rogers had the bad luck (or reckless daring) to begin composing a long verse work about
Italy just at the time when
Lord Byron wrote and published the fourth canto of
Childe Haroldʼs Pilgrimage (
1818),
in which the more famous poet laid claim to
Venice as a popular topic,
Rogersʼs poem did sell respectably.
Cecilia Powell has found a figure of 1,250 copies sold by
April 1823, according to a ledger of that date in the John Murray archive;
and while this figure seems earthbound compared to the stratospheric sales of
Walter Scottʼs
Lady of the Lake
(20,000 copies in the first six months alone of
1810) or
Byronʼs
Corsair
(10,000 copies on the first day of publication alone in
1814),
Rogersʼs figure does not suggest a failure
(
Powell, “Turnerʼs Vignettes”, 2–3, 11, 12 n. 6;
on
Scottʼs and
Byronʼs figures, see
Erickson, Economy of Literary Form, 23).
In
1828,
Rogers at last released
Italy, a Poem: Part the Second,
this part also published by Murray, and illustrated by four woodcuts by
Stothard.
Within that same year, the poet bought up and destroyed the roughly two thousand unsold copies of both parts
(
Rogers, Italian Journal, 109–10;
Gilmour, “Early Editions of Rogersʼs Italy”;
Powell, “Turnerʼs Vignettes”, 2–3, 11 n. 9, 12 n. 14).
The Ruskin family numbered among the exceptional, albeit not exclusive, owners of these earlier editions of the poem, having puchased a copy in
1828—presumably of the second part of the poem, issued in that year
(
Burd, ed., Ruskin Family Letters, 1:188 n. 4).
Rogersʼs decision was a gamble, but an ingenious one that responded to rapid changes in the literary market that favored illustrated books. That context also shaped the ambitions of the young
Ruskinʼs emergence as the poet
J. R..
Italy and Print Culture of the 1830s
Whether
Rogers made a bonfire of the earlier editions of
Italy
because he was dismayed by the workʼs tepid reception, reviewers having largely treated it coolly or ignored it altogether,
or because he was eager to publish a new, combined and revised version of parts 1 and 2—an extravagant approach to revision that was within his means—his
decision cannot have been unaffected by the precipitous change in conditions that had favored publication of poetry prior to the
later 1820s.
As
Lee Erickson has argued, in the first two decades of the century, the prestige of British poetry as a genre was supported by an economy of papermaking that
kept the price of books high, thus encouraging consumers to favor a genre that repaid repeated reading of shorter works. Correspondingly, poets advanced a poetics
that singled out an audience of the fit though few. This economy changed abruptly with industrial improvements that cheapened paper as well as making mass print runs possible through stereotyping.
Now publishers encouraged a variety of genres, especially prose genres, in order to appeal to an audience expanding in both numbers and breadth of social class
(
Erickson, Economy of Literary Form, 19–48).
Rogers, for all his refinement, elitism, and perfectionism—indeed, in a certain respect by virtue of those traits—was able
to maintain the viability of his poem,
Italy, by responding to the growing popular market
as an entrepreneur. He did so by capitalizing on another technological innovation of the period, steel engraving, which made possible the mass production of the engraved image,
and which in
Ericksonʼs view deflected what remained of the popular poetry market into the minor subgenre of light lyric and pictorial verse favored by the
Annuals and Other Illustrated Books
(
Erickson, Economy of Literary Form, 29–31). The medium
made possible two of the most widely distributed and steadily demanded illustrated books of the first half of the century, both by
Rogers, the
1830 illustrated edition of
Italy, and the
1834 collected
Poems.
The design element around which
Rogers organized these illustrated volumes was the engraved vignette, a feature that caught
Ruskinʼs eye
when he came to imitate the
1830 illustrated
Italy in compiling his own handmade illustrated travelogue,
Account of a Tour on the Continent.
The vignette contributed to the appearance of an elite consumer item, while
Rogersʼs investment put the volumes within reach of the middle class.
Previously, however, the vignette had already accompanied a version of
Italy, which was published in the most ephemeral of print venues, the
pocket book.
In
late 1824, there appeared a version of part 1 of the poem, with twelve copper engravings by
Stothard,
published as the
Royal Engagement Pocket Atlas for
1825
(see
Powell, “Turnerʼs Vignettes”, 2; and
Holcomb, “Neglected Classical Phase of Turnerʼs Art”, 406 n. 2).
This was not an edition of
Rogersʼs complete poem, but an adaptation accommodated to the pocket book,
which combined features of an annual almanac with the function of a diary or engagement calendar. The
Royal Engagement Pocket Atlas was an up‐market example of this kind
of publication, with the almanac material refined to focus on fashionable information such as tables of the members of the British royalty and other dignitaries.
The role played by
Rogersʼs poem was to embellish the blank diary pages with brief verse extracts,
illustrated by copper‐engraved vignettes by
Thomas Stothard.
Stothard had been employed to illustrate the
Royal Engagement Pocket Atlas
since
1783, prior to his first cuts for
Rogersʼs
Pleasures of Memory.
The artist drew on that poem to illustrate the pocket book for
1808, and on
Rogersʼs
Human Life for the
1820 issue
(
Coxhead, Thomas Stothard, R.A., 50–54).
The publisher, Thomas Baker of
Southampton, appears to have relied on
Stothard
to impart the qualities that made this pocket book stand out in the market and maintain unusual longevity—the thematizing of each annual issue around a work
of popular British literature, sometimes classic, but most often modern. The literary illustrations were limited to twelve vignettes, each less than one by two inches,
and each one heading the first of a two‐page spread of diary pages for a given month. Quotations from the literary work were limited to brief captions,
effectively forming part of the vignette itself. Working within these limitations,
Stothard pictorially serialized such hefty works
as novels and long narrative poems by
Goldsmith,
Cowper,
Byron,
Crabbe,
Campbell, and
Scott
(
Jung, “Print Culture, Marketing, and Thomas Stothardʼs Illustrations for The Royal Engagement Pocket Atlas, 1779–1826”).
Evidence is unclear about what part, if any,
Rogers himself played in the adaptation of
Italy and his other poems to this ephemeral form of print culture.
(
Adele Holcomb asserts that
Rogers commissioned the pocket‐book vignettes
[
“Neglected Classical Phase of Turnerʼs Art”, 406].
Later, in
1834, however,
Rogers claimed that his publisher,
Moxon,
failed to ask his permission when issuing the
1830 illustrated
Italy and the
1834 Poems
in four‐shilling monthly parts, aimed at consumers with modest means
[
Merriam, Edward Moxon, 45].)
Production of pocket books converged with the rise of the annuals, suggesting how popular print culture in itself helped stage the success
of
Rogersʼs illustrated poems in the
1830s.
Fashionable pocket books flourished from the
final three decades of the eighteenth century through the
first half of the nineteenth century, while the first
illustrated literary annuals,
which emerged in the
1820s, shared features of the pocket books such as almanac tables.
Turner probably commenced designing vignettes for the book‐length illustrated
Italy as early as
1826,
only one year after the appearance of the pocket‐book version of the poem with its small vignettes by
Stothard
(
Powell, “Turnerʼs Vignettes”, 3).
Yet the
1825 Royal Engagement Pocket Atlas, which proved to be the last‐produced
of this long‐running pocket book, presents two significant differences compared to earlier issues, which suggest a greater authorial presence:
Stothard substituted architectural scenes for his usual figure illustrations, a subject more like
Turnerʼs;
and
Rogersʼs text was placed more on a par with the illustrations, rather than serving merely as a prompt for the pictures.
Whereas earlier layouts reduced the literary source to a series of brief captions to the pictures, the
1825 issue
presented a facing‐page spread, with the verso embellished by an architectural vignette, and the facing recto (formerly blank, in earlier issues) presenting a text box
containing a substantial verse extract, as compared with the mere captions incorporated into the illustrations for earlier issues
(
Jung, “The Illustrated Pocket Diary”, 31).
In the full integrity of its text,
Italy became a best‐seller when
Rogersʼs commissioned
J. M. W. Turner (1775–1851),
Thomas Stothard (1755–1834),
Samuel Prout (1783–1852), and other artists to supply designs for intaglio engraving in steel,
for an edition published in
1830 by the firms of Cadell and Davies and Edward Moxon.
The partnership was a boon for the young
Moxon (
1801–58), whom
Rogers had recently set up in business, while
Thomas Cadell
(
1773–1836) was a well established publisher. In
Moxon,
Rogers found an idealistic champion of poetry publication, at a time when the genre seemed all but universally pronounced unmarketable
(
Merriam, Edward Moxon, 17–18, 23–24, 29).
In
Cadell,
Rogers could rely on the experience of a publisher who for decades had successfully produced
illustrated books for both modest and upper‐class consumers, and who was a longtime employer of
Stothard as an illustrator
(
Bennett, Thomas Stothard, 15). While no poet other
than
Rogers could have borne the prohibitive publication expenses, the edition had recouped his investment by the
spring of 1832, when one of the nearly 7,000 copies thus far sold would have been inscribed for
John Ruskinʼs
8 February 1832 birthday gift, if
Praeterita
is accurate about the story of this first encounter with
Turner
(
Rogers, Italian Journal, 111;
Ruskin, Works, 35:79).